N°000 — The Manifesto
We don't make bags.
We make legends.
XOOX partners with the world's most iconic leagues, artists, athletes and brands to create limited-run legendary pieces — never mass-produced, always earned.
We don't make bags.
The Model
A collaboration house, not a storefront.
XOOX doesn't sell open inventory. Every piece begins as a partnership — with a league, an artist, an athlete, a brand — and ends as a legendary, limited release.
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01
We align with icons.
Sports leagues, musicians, entertainers, athletes and brands who carry real cultural weight — not just a logo license.
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02
We build one legendary bag.
A single flagship silhouette, reimagined in the language of each partner — colorway, materials, story, edition size.
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03
We drop it. Or auction it.
Public releases live as Special Edition Drops. The rarest one-of-ones live in The Vault, released only at auction.
Experience XOOX
Where to go from here
Three ways to experience XOOX
Special Edition Drops
AVAILABLE NOW - The Legendary NFL Edition
2026/27 season — sixteen teams, one legendary bag, an experience most fans only dream of.
Enter the Drop →
Collections
The Legend Line
One flagship silhouette. Every partner, its own palette.
The Vault
Private Auctions
One-of-one pieces, never restocked, released only at auction.
Special Edition Drops
The Legendary NFL Edition
2026/27 season - 32 Teams and only 250 exclusive Legends available for each team.
Don't see your team? Find your team, and pre-register for yours today. We will notify you when the next 16 teams are scheduled to drop before they are gone.
Minnesota
The Ultimate Fan Experience
More than a bag. A season to remember.
Every Legendary NFL Edition release carries entry into one once-in-a-lifetime experience for two.
- 2 tickets to the Super Bowl
Complete official rules, eligibility and no-purchase-necessary entry method available on the Ultimate Fan Experience page.
All 16 Teams
The Flagship
The Legend Bag.
One silhouette. Every collaboration starts here. It's the canvas we hand to every partner — a league, an artist, an athlete — to make their own.
Shown: Core Black
Discover the Story →
Partner With Us
We’re interested in partners who share our vision for creating products that are meaningful, collectible, and culturally relevant.
We build with the people and institutions who already carry cultural weight — and turn that story into one legendary object.
- Sports
- Music
- Entertainment
- Artists
- Celebrities
- Athletes
- Brands