Press Release

January 26, 2018


Minneapolis, MN - XOOX, the world’s first detachable backpack, featuring high-tech components, is making its way around the Super Bowl this year. It has already circulated the celebrity scene impressing stars like Terrell Owens and Wiz Khalifa who recently said, “You guys make sure you get one because you know I’ll be rocking mine”.

The company, which recently launched its innovative backpacks, is acting as the official host of the Bold North Zip Line. For the first time ever individuals will have the opportunity to soar across the Mississippi River at over 100 feet in the air and nearly 800 feet in length. Those who are bold enough to attempt the endeavor will have the opportunity to due so for ten days during the Super Bowl events from January 26th through February 4th. The attraction can be found at the event grounds located at 16 Wilder Street Mpls, MN.

XOOX will also be hosting XOOX LIVE, four days worth of enticing live entertainment from your favorite artists and a multitude of celebrity appearances. The official events will be hosted at Fhima’s, located at 40 S 7th St Minneapolis, MN. Thursday’s event, the Official G Herbo afterparty, is hosted by Allan Kingdon and Brandon Smith, featuring Phoreiign, Momoh Cobain, Bobby Raps, FREEWIFI, DJ Ones, and DJ TiiiiiiiiiiP. Friday’s event is hosted by Jas Prince and Black Youngsta, with supporting acts from Mac Irv, Phoreiign, and DJ Tiiiiiiiiiip. Saturday night’s event, presented by XOOX Live and Societe Group, features the Super Bowl Take Over, a celebrity red carpet event. Featured guests include B Dot Armstrong, Don Benjamin and Gerald Hodges, with music by Jae Murphy, Jason Derulo’s official DJ. The official red carpet will run from 10pm-12am, with doors staying open until 4am. Sunday’s event will be hosted by Brandon Smith, with featured performances by DJ Advance, Sevyn Streeter, Jeremih, and Dave East. Those interested in attending any of the XOOX LIVE events at Fhima’s can purchase official tickets or reserve a table.

About XOOX: XOOX is a lifestyle backpack brand with the world’s first patented detachable Bluetooth technology. The product was created by former Minnesota Vikings Safety, Robert Griffith. Aside from football and technology, Griffith’s true passion lies in providing underprivileged students with college scholarships through the Griffith Foundation. For additional information or to purchase an exclusive XOOX backpack, visit their website.


Experience the first zip line to cross the Mississippi River!

January 26 – February 4

Cross the Mississippi River and fly into the Minneapolis skyline at over 100 feet in the air! You’ll soar for nearly 800 feet while gliding alongside the historic Grain Belt bridge. The Bold North Zip Line presented by XOOX will run for ten days.

Friday, January 26: 4p – 10p
Saturday, January 27: 10a – 10p
Sunday, January 28: 10a – 10p
Monday, January 29: 2p – 10p
Tuesday, January 30: 2p – 10p
Wednesday, January 31: 2p – 10p
Thursday, February 1: 2p – 10p
Friday, February 2: 10a – 10p
Saturday, February 3: 10a – 10p
Sunday, February 4: 9a – 5p


The Bold North Zip Line will run from January 26th, 2018 through February 4th, 2018. The event grounds will be stationed on the Lot located at 16 Wilder St. Minneapolis, MN 55401(adjacent to Nicollet Island Inn) and will cross the river right next to the Hennepin Avenue Bridge. Pre-sold time slots will be available for each individual day, with only limited tickets available. Onsite registration will also be limited, and will be handled as a first come first serve basis. Please pre-register if you would like to secure a spot.

Pre-sold registrations are sold in daily 2 hour time slots. We recommend arriving at the beginning of your time slot to allow for check-in procedures. Check in for registration, and day of registrations are available at two locations, Nicollet Mall and 7th, and at the event site (16 Wilder St. Minneapolis, MN 55401). Polaris vehicles will transport to and from the event site during operating hours

Online tickets to the Bold North Zipline presented by XOOX sold out in less than 36 hours.

Those who missed online sales will still have their chance to show their BOLD, with limited tickets being available for walk-up sales.

Click here to view Zip Line FAQs.



Zip Line Questions

Press Release

About XOOX – XOOX is a lifestyle backpack brand with the world’s first patented detachable Bluetooth technology, created by a former Viking, Robert Griffith, whose passion is providing underprivileged students with college scholarships through Griffith Foundation. XOOX will be hitting the market with the unique ability to provide a solution for integrating speakers, cameras and mobile phones for the active person who needs to be connected. Please visit